Opportunities for active stock-out management in online stores: The impact of the stock-out policy on online stock-out reactions
نویسندگان
چکیده
a Faculty of Economics and Business Administration, Department of Marketing, Maastricht University, P.O. Box 616, 6200 MD Maastricht, The Netherlands b Faculty of Economics and Applied Economics, Department of Marketing, Catholic University Leuven, Naamsestraat 69, 3000 Leuven, Belgium c Faculty of Economics and Business Administration, Department of Marketing, University of Tilburg, P.O. Box 90153, 5000 LE Tilburg, The Netherlands
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